Blogging is Like Jogging
New year. New resolutions. You decide that this year, by George, you are going to get in SHAPE! So, you go out and jog. At least a block. OK, that’s a great start. The next day, you jog again. But, Oh, it hurts! So on that third day you decide that you will skip it. You can just make it up tomorrow, right? Fourth day, you head out in your running shoes, and it is RAINING! Well, you certainly can’t jog in the rain.
This goes on for about a month. At the end of 30 days, you have actually gone jogging about 7 of them.
Now, relate this story to your blogging.
Can you see the similarities?
Jogging needs to be something that you commit to, on a regular basis, before you see any results. Blogging is the same way. You get a lot more benefit from jogging consistently than by doing it randomly. I once heard Dr. Ken Cooper, of the Aerobics Center here in Dallas, say that you need to apply LSD to the way you think about running. No, no one is talking about dropping acid. He was talking about Long Slow Distances.
I cannot tell you the number of people who have told me that they have tried blogging. And they say “Rob, it just doesn’t work!”
Here is an example exchange of my questions and their answers:
Question: “I’m sorry it didn’t work for you. Why do you say it didn’t work?”
Answer: “I didn’t get any new customers.”
Question: “When did you start blogging?”
Answer: “Last month.”
Question: “And how many times did you write your blog?”
Answer: “Oh, a bunch of times. At least 4.”
Question: “Hmmm, OK. And when was the last time you wrote your blog?”
Answer: “Well it didn’t work, so I quit a couple of weeks ago.”
And they wondered why blogging didn’t work for them.
I think that you get the idea. I HOPE that you get the point.
If you are going to blog for your business, and you SHOULD BLOG if you are in business, then you need to realize that you need to apply LCB to your thinking. That’s Long Consistent Blogging. Blogging is not something that you should do in short bursts. It is not a sprint. It is a marathon. and a VERY REWARDING marathon if you keep at it.
You will see much better results if you blog every other day for a year than if you write two blogs a day for a month, then take four months off, then quickly add multiple blogs for a few months, then take another break.
Customers/Fans/Clients/Readers will not know when to visit your site when the frequency is sporadic.
Just get into your rhythm and let it flow. You will be amazed at the traffic you start to pick up.